International product development
With innovative products, offers and services you can compete better and are attractive to potential and returning guests. Developed by tourism experts, the BSTC offers a series of four consecutive product development workshops that equip you with the necessary knowledge on how to develop and launch new offers by means of targeted innovation management, efficient methods, and creativity.
There will be a particular focus on unexploited potential in the off-season as well as on identifying the region’s cultural and natural assets. This not only enables you to improve existing products and services but to accelerate development processes in your company or destination while minimising risks at the same time.
Participants
Marketing specialists from all areas of tourism
Techniques
Presentations, group exercises, best-practice examples